About us

Founded in 1988 in South Africa, Aca Joe was essentially a backlash against power dressing. The spirit of the Brand encapsulates a "clothing you want to wear vs clothing you have to wear" attitude, elevating the cool, colourful preppy uniform of the golfer, muscle tee, chinos, shorts and collectable cap to cult status. This was a fun alternative to the suit and tie and was quickly adopted by the "it" crowd on campuses and became the weekend kit of choice for the successful executive.

The collection continues the tradition with superior quality core items, with an athletic look and feel. Extreme branding and cuts are tailored to a more active lifestyle. Hero items are built to last a lifetime, redefining the athletic lifestyle and successfully blurring the lines between work and play. Comfort is always first on the podium.  Our collection has a traditional vintage track and field influence, inspiring a "work hard play hard" attitude. 
We are Aca Joe. 

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